In a shocking turn of events, social media star and entrepreneur Logan Paul has challenged football legend Lionel Messi to a boxing match in 2025. The challenge is linked to an ongoing legal battle between Paul’s sports drink brand, Prime Hydration, and Messi’s Más+, which Paul and his business partner, KSI, claim has copied their branding.
Messi’s Energy Drink Sparks Rivalry
Messi, an eight-time Ballon d’Or winner, launched his Más+ energy drink after moving to the U.S. However, Logan Paul was not pleased with Messi entering the sports drink market. He accused the Inter Miami star of copying Prime Hydration’s concept, a brand that has gained massive popularity among young consumers worldwide since its launch in 2022.
Lawsuit Drama: A Battle for Branding Rights
Tensions escalated when Logan Paul, a YouTuber-turned-wrestler, filed a lawsuit against Messi’s brand, alleging trademark infringement. In response, Más+’s distributor countersued Prime Hydration in October 2024, accusing the company of anti-competitive practices.
Messi’s legal team dismissed Paul’s claims, arguing that Prime Hydration was attempting to monopolize common design elements used by many sports drink brands. They maintained that Más+ had a distinct identity and accused Paul’s brand of unfairly trying to eliminate competition. With both sides holding firm, the legal battle has only intensified.
The sports drink industry is highly competitive and profitable, with Prime Hydration rapidly making a name for itself alongside established giants like Gatorade and Powerade. Despite its success, the company now faces strong competition from Messi’s Más+, adding another layer of rivalry between the football icon and the social media sensation.
Logan Paul’s Boxing Experience vs. Messi’s Silence
Logan Paul is no stranger to the boxing ring, having fought high-profile matches against Dillon Danis and Floyd Mayweather. He has experience in professional boxing, while Messi is known for his skills on the football field, not in the ring. So far, Messi has not responded to Paul’s challenge.
While some see Paul’s offer as a publicity stunt, it has generated massive media attention, adding an unexpected twist to their ongoing legal battle.
Will Messi Accept the Challenge?
In a surprising twist, Logan Paul recently took to social media with an unusual offer to settle the dispute. In a widely shared video, he stated: “I’ll drop the lawsuit if Messi agrees to fight me in 2025. Meet me in the ring, brother.”
Messi has yet to respond to the challenge, leaving fans wondering whether the football legend will entertain the idea or let the legal battle run its course.
The Battle
As the legal battle between Prime Hydration and Más+ continues, Logan Paul’s challenge to Lionel Messi adds an unexpected twist to the dispute. Whether Messi will step into the ring or focus on the courtroom remains to be seen.
With both brands competing for dominance in the sports drink market, this rivalry is far from over, keeping fans and industry experts eagerly watching for the next move.